The attractions of Thailand are myriad – ruined cities, ancient monasteries, and Buddhist monks, colorful hill tribes, floating markets, rave parties, dense rainforests, exotic wildlife, tropical islands, and golden beaches.
The Thai people are famously hospitable, and Thailand was one of the first corners of Southeast Asia to really open up to outsiders – helped by the 19th-century king Rama IV, and his love of all things Western. It was Rama IV who launched Thailand on the path to modernization.
This travel smorgasbord has attracted everyone from backpackers to billionaires, and visitors can find any level of comfort they desire, from hippy hostels to five-star palaces. If anything, Thailand has become more upmarket as a destination since its backpacker heyday, with air-conditioning everywhere.
As well as relaxation Thailand is a place for adventure. The beaches and islands of the south call out to scuba divers, rock-climbers and water sports enthusiasts, while the dense jungles of the north are a natural playground for trekkers and wildlife spotters.